An Onboarding Experience Rebuilt Around Momentum
A redesigned onboarding flow and marketing site for a health-tech platform, focused on reducing signup friction.
Client — Claret Health
The challenge
Claret's signup flow had seven steps and a 58% drop-off before account activation.
Our solution
We cut the flow to three steps, moved non-essential fields to post-signup, and redesigned the marketing site around a single clear call to action above the fold.
Results
- Signup completion up from 42% to 71%
- Time to first activation cut by half
- Bounce rate on landing pages down 22%
More work
Multimedia
A Brand Refresh That Doubled Engagement
A full visual identity refresh — logo, social templates and motion assets — for an edtech brand outgrowing its original look.
eLearning
An Interactive Course Series That People Finish
SCORM-ready interactive training modules redesigned around decisions and short assessments instead of static slides.
Website Design
A Storefront Rebuild Built for Speed
A responsive, CMS-backed storefront rebuild focused on load speed, mobile conversion and SEO foundations.