A Storefront Rebuild Built for Speed
All workWebsite Design

A Storefront Rebuild Built for Speed

A responsive, CMS-backed storefront rebuild focused on load speed, mobile conversion and SEO foundations.

Client — Northwind Goods

The challenge

Northwind's old site took over 6 seconds to load on mobile, and checkout drop-off was high across every device.

Our solution

We rebuilt the front end with a lean component system, compressed and lazy-loaded every image, simplified the checkout flow to three steps, and set up a CMS so the team could update content without a developer.

UI/UXPerformanceSEO foundations
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Results

  • Mobile load time cut from 6.1s to 1.8s
  • Checkout completion up 27%
  • Organic search traffic up 35% within 3 months