A Brand Refresh That Doubled Engagement
A full visual identity refresh — logo, social templates and motion assets — for an edtech brand outgrowing its original look.
Client — BrightPath Learning
The challenge
BrightPath's visuals hadn't evolved with the product. Social creatives were inconsistent, and the brand felt dated next to newer competitors.
Our solution
We rebuilt the identity system from the ground up: a refreshed logo mark, a flexible colour and type system, and a library of social and motion templates the internal team could reuse without a designer on every post.
Results
- 2.1x increase in social engagement within 8 weeks
- 40% faster turnaround on new campaign creatives
- Consistent brand presence across 6 marketing channels
More work
eLearning
An Interactive Course Series That People Finish
SCORM-ready interactive training modules redesigned around decisions and short assessments instead of static slides.
Website Design
A Storefront Rebuild Built for Speed
A responsive, CMS-backed storefront rebuild focused on load speed, mobile conversion and SEO foundations.
QA / Testing
Launch-Ready QA for a Fintech App Rebuild
End-to-end functional, regression and accessibility testing ahead of a major fintech app relaunch.